My name is Linda Friedrich and I m a Jewelry Designer and Goldsmith born and raised in Germany.
I remember that my decision to work in fashion and jewelry was made when I was in 4th grade with about 11 years.
I always wanted to learn everything from scratch, so the first thing I did after art school was making an apprenticeship as a tailor.
Then I moved to Munich to study Product Management and Design on the AMD (Academy of Design).
Afterwards I worked for more than 5 years in corporate fashion. 3 years as a Designer & Product Manager for a big German company.
Then I left Germany for China and worked there for 2 years leading the Research & Development Team and worked as a trend scout in Shanghai and Hong Kong.
After these years of designing and merchandising mass market fashion – I immigrated 2008 to Israel to live with my boyfriend.
Creative work has always been like meditation to me, its keeping me grounded and time of thinking, so I decided to follow my passion of having my own jewelry label.
As I did with fashion – I did with jewelry – I learned everything from scratch. I entered the world of jewelry already in China and studied several techniques. Afterwards I continued to study with several Silver- & Goldsmiths in Israel.
In 2009 my label was founded, after I found a nice workshop located in a small paradise not very far from the sea surrounded by trees and grass fields.